So when does it make sense to do it yourself?
What are you actually paying for when you hire a professional team?
Advantage: DIY + AI
AI puts powerful tools in your hands, making it possible to explore ideas and create working prototypes quickly.
DIY + AI | Aurora Tech | |
|---|---|---|
| Speed | You can have a prototype in days, hours, or even minutes, based on your instructions. | You’ll have a professional, complete project in just a few weeks, tailored to your brand and audience. We use AI where it improves efficiency. |
| Cost | Your upfront cost can be very low, particularly if you’re willing to invest your own time and accept some tradeoffs in the finished product. | A professional website requires a larger upfront investment in strategy, design, development, and your website’s future. |
Advantage: A Professional Team
We use AI where it improves productivity. The difference is that every part of the project is guided by experienced professionals providing the strategy, judgment, design, and technical expertise. We make sure everything works together, is built on the right foundation, and is ready to grow and adapt with your business. And we take responsibility for the finished product – before and after launch.
DIY + AI | Aurora Tech | |
|---|---|---|
| Strategy & Guidance | AI can provide plausible, polished recommendations that miss important considerations entirely. You’re responsible for knowing what to ask, recognizing what’s missing, and deciding what’s correct, relevant, and right for your business. | We determine what you actually need, identify opportunities you may not know to look for, and use our experience to guide the right direction for your business. |
| Design | AI can quickly generate designs that look polished at first glance. You’re responsible for recognizing what’s generic, off-brand, ineffective, missing, or poorly executed – and knowing how to improve it. | Our design process combines professional art direction with your brand, goals, and audience to create something unique, memorable, and effective – not just something superficial. |
| Code & Development | AI can generate functional code quickly. You’re responsible for knowing what needs to be built, evaluating whether it’s correct, and determining whether the structure can grow and adapt with your business. | We create production-ready websites built to adapt as your business changes, with an easy CMS (content management system), reusable components, and the flexibility to add new features and functionality over time. |
| SEO & Accessibility | AI can help implement SEO and accessibility basics. You’re responsible for knowing what’s missing, and whether they’re implemented correctly. | We consider SEO and accessibility throughout the site’s structure, content, design, and development. |
| Testing & Integrations | AI can help you configure integrations. You’re responsible for choosing and connecting the right tools, making sure they’re compatible, and testing the website across devices and browsers. | We handle everything: forms, ecommerce, APIs, analytics, email, and more, and test across browsers, devices, and screen sizes. |
| Management & Security | You’re responsible for setting up and managing the website, hosting, security, backups, updates, and related services. | We manage everything for you, utilizing the proper infrastructure and security measures. |
| Your Time | AI completes individual tasks quickly. Your time commitment includes strategy, decision-making, repeated review and revisions, managing the project, and troubleshooting problems. And without professional expertise in each area, more iteration doesn’t equal a professional result. | We don’t just save you the time of doing it yourself. Each part of the project is handled by people with the expertise to turn the right strategy into the right product. You’re a part of the team without taking on the workload or guesswork. |
| Support & Accountability | You’re responsible for keeping your product monitored and adapting as technology and your needs change. When something breaks or needs to evolve, it’s up to you to figure out what to do next. | We’re responsible for the result. We monitor and maintain your website, troubleshoot problems, and help it evolve as your business and technology change. |
In a Nutshell
AI gives business owners powerful new tools, and can produce work that looks impressive at first glance.
But tools aren’t expertise. Without a professional guiding and evaluating the work, you can’t expect a professional result.
Aurora Tech combines modern AI tools with professional strategy, design, development, infrastructure, management, and accountability. We know what works, what doesn’t, what’s missing, and when the work is truly finished. AI helps us work faster. Our expertise makes the result professional.
